ABSTRACT
This chapter discusses the market transformation process that can be categorized into four distinct phases: the awareness and project phase; the first mover and competition phase; the critical mass and institutionalization phase; and the level playing field phase. Market transformation all means collectively working towards a higher level of connectedness between actors that in turn leads to a higher level of "connectability" within the system. The transformation curve model is meant to make sense of complex realities, to find patterns of behavior, to predict the next steps, and to suggest intervention strategies that can accelerate change. The sector cases are used as testimonials of how market transformation and systemic change moves through various phases of maturity, and how these phases can be initiated and shaped. The important message is that change happens in sequential phases; each phase builds on the previous phase and adds its own characteristics, dynamics, and tactics.
