ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book provides an exploratory journey starting with the concept of Corporate Social Responsibility (CSR) and sustainable development. It presents a revolution: the new consumer—or perhaps it would be better to say the 'consum-actor' or 'consum-author'—is contributing to rethinking, rebuilding and redesigning the rules of the market. The book examines the new value proposition and new models for creating value, referring to CSR from a multisector perspective. It analyses the relationships of mutual exchange between the fashion company and its various and connected contexts. The book addresses the relationship between fashion and the environment, and the relationship between fashion, culture and territory. It also examines born and grew with Bio-Fashion, a blog created to give voice to companies, associations and opinion-formers on topics pertaining to environmentally friendly fashions and lifestyles.
