ABSTRACT
This chapter explores the main criteria for eco-sustainable fashion using the accounts of experts and professionals, in particular Claudia Reder and Giusy Bettoni. With the data on organic cotton production as a benchmark, it is easy to estimate that the eco-sustainable fashion segment forms an insignificant part of the total purchases in the sector. The chapter describes the elements needed for this segment to grow from a 'vicious circle' to a 'virtuous circle' as a result of collaboration by all stakeholders: consumers, institutions, companies and buyers. Eco-sustainable fashion also means reducing energy and water consumption, and not just using raw materials that have a lower impact on the environment. Environmental impact is a significant part of the global impact. During the production processes, in particular the dyeing, drying and finishing phases, the intensive use of chemical products and natural resources generate a high environmental impact.
