ABSTRACT
Elvis had one belt, a classic he likely inherited from his father, thick brown leather with a brass West End buckle. Its long life and a few years in Hong Kong's humidity had taken their toll and cracks that had been growing finally led to a split. Elvis cut a length of hose to replace the leather last, and the timing could not have been better. Elvis went to Romania, and authors met a small, family-run factory that was willing to take a chance. They had three crucial qualities: a gap in their production schedule, a serious pedigree of production for major luxury brands, and they believed like authors did, that the hose deserved to be treasured, that it wasn't a leather substitute but a thing of beauty in its own right. Elvis is also always improving the logistics and production, and everything about how the business operates. An engaging product isn't suitable for a one-night-stand; it is marriage material.
