ABSTRACT
Much of the work of social intrapreneurs focuses on redressing the inequalities that often arise in the developing world in terms of access to food, water and shelter as well as other basic necessities. Through the development of innovative business products and services, often in partnership with local organisations, companies can help re-engage excluded consumers at the 'bottom of the pyramid', a concept popularised by writers such as the late C. K. Prahalad. Social intrapreneurs in the energy sector, such as Roberto Bocca, formerly at BP, have been trying to leverage the business expertise of their employers to provide micro-energy solutions to off-grid villages. According to the GlaxoSmithKline website: the business is focused around the delivery of three strategic priorities which aim to increase growth, reduce risk and improve long-term financial performance. These priorities are: grow a diversified global business, deliver more products of value, and simplify the operating model. Marijn Wiersma is a social intrapreneur who has successfully job crafted.
