ABSTRACT
The interviews with social intrapreneurs and their godparents, and own learning journey since 2009 enable us to give some recommendations and practical tips for aspiring social intrapreneurs and managers who want to tap into their potential. Every team or organisation will have created the equivalent of 'jam sessions', such as brainstorming meetings, often in environments where people can relax informally, such as a corporate cafe or perhaps an off-site location. Conventional accounting rules and time-frames make it difficult to develop socially innovative projects. Managers of aspiring social intrapreneurs should look for ways to assess the social and environmental, as well as economic, value that their proposed projects can create. Social intrapreneurs started with time-limited, small-scale projects, often in their spare time, at the margins of their organisations, which could provide proof of concept with minimal financial or reputational risk to the company before being scaled up further.
