ABSTRACT
Luxury is constantly on the move and in our 21st century global society a shift in what defines a product's luxury, or how it is defined, is in motion. San Francisco is host to a growing number of designer names or brands which are part of the transformation in the garment industry, and these designers and manufacturers are the source of the research study. A brief historical synopsis offers background and the roots to the phenomenon of luxury in dress and apparel, followed by an analysis of the new luxury emerging today from designer names or brands in the San Francisco market. The Internet provides a tool for the posting of diagrams, photographs or videos and the transparency of manufacturing practices that is an integral part of sourcing and communication of this 21st century luxury product definition.
