ABSTRACT
European leadership in the promotion of media education has rapidly been assumed by Great Britain. Within that country, organizations like the Society for Education in Film and Television, the British Film Institute, and the Scottish National Council have been militantly backing the development of media education. The importance assumed by media education is reflected in the policies adopted by other European countries and the Council of Europe. Belgium is a case in point: it has created a teacher-training program designed to induce teachers to make an effective use of television in their classrooms. Canadian involvement in the promotion and development of media education has also been quite conspicuous during the last few years. Media education is in the process of attracting the attention of increasing numbers of leading scholars throughout the world. A cursory examination of media education literature does, however, reveal that relatively few studies focus on the theoretical foundations of media education.
