ABSTRACT
This chapter examines the development of media education in countries outside the USA, and focuses on why a form of media education, which includes cultural literacy and social values, has not yet become a hot issue in the States. It also focuses on popular culture, and particularly as related to youth. The chapter explores the development of media education as it relates worldwide to American popular culture. It describes how best can popular culture be taught, by whom, and where in the curriculum, and suggests that there may be opportunity for creative ways of teaching about popular culture in the art room as well as in the media studies classroom, including creative production and/or the reworking of texts. A painting or photograph taken as a creative response by someone who wishes to express an opinion or emotion could be displayed in a gallery or be used as part of a media text, such as the cover for a magazine.
