ABSTRACT
This chapter looks at the receivers, the learners, the consumers and their goals, their expectations, their environments, and the messages that become important to them. The findings indicate the variety of thoughts, expectations, and orientations of this group of students, the complexity and diversity of the teaching and learning environment. The model implies that learning is controlled by teachers who transmit instructional messages to students through lectures, books, and other channels. It implies further that when messages are well formed, delivery articulate, and channels carefully selected, the desired learning outcomes will naturally follow. Student learning involves the basics of chemistry and the basics of living away from home. The words teaching and learning are uttered in a single breath, as if they were wedded to one another conceptually. Actually, from the perspective of human communication, teaching and learning are probably more appropriately viewed as separate and distinct.
