ABSTRACT
The major assumptions on which both the theory and the practice of management have been based these past fifty years are rapidly becoming inappropriate. Managers everywhere are very conscious of new concepts and new tools of management, of new concepts of organization, for instance, or of the 'information revolution'. The changes in managerial concepts and tools will force managers to change their behavior. Entrepreneurial innovation will be as important to management as the managerial function, both in the developed and in the developing countries. Management we now know has to make productive values, aspirations, and traditions of individuals, community, and society for a common productive purpose. There are many new tools of management the use of which we will have to learn, and many new techniques. The task of the next generation is to make productive for individual, community, and society the new organized institutions of our New Pluralism.
