ABSTRACT
During the heyday of the yellow press in New York City, the modern advice column, the advice column that deals with human relationships, came to fruition. The advice column of passion, the advice column of intimate secrets, the advice column that came from a personified voice instead of an editor or a fictional committee of advisors could only be a product of an equally emotional yellow press. More than an outcome of the yellow journalism era, it was a product that was hatched by female editor on a women's features page. Although it was the position she is best remembered for holding, Marie Manning's first assignment was not that of an advice columnist. Like many women journalists of the time, Manning worked as a sob sister and did some political reporting at the New York World. One of Manning's biggest journalistic scoops came when, because of a case of mistaken identity, she landed an exclusive interview with President Grover Cleveland.
