ABSTRACT
The transitional period of advice columns also saw a proliferation of local columns. After the advice column had become a staple on women's pages in newspapers and situated between the period when Dix and later Ann Landers were syndicated widely to client newspapers, local columns were written and printed in many newspapers. Landers's advice is somewhat shocking to modern sensibilities, but yet not out of line with her general tone during the 1943–1955 period. More important, however, as early as 1943 the column begins to develop into a conversation between the columnist, readers, and of course, the writers. More than the shifts in syndicates, authors, and paper placement that contributed to the gradual demise of the largest and most influential newspaper advice columns, many newspapers as early as the 1930s began replacing general letters columns and service columns with advice columns that would begin to dilute the authority of more established columnists such as Dix and Fairfax.
