ABSTRACT
Blends that stabilise through time and within the context of a community of users result in ontological creativity in the sense that they create a new aspect of reality. This fact has been recognised in sociological studies of economics, which use a term from the philosophy of language to describe the fact that economics is not simply a description of reality, but also contributes to economic things coming into being. Gilles Fauconnier and Turner mark core idea about conceptual blending is that human thought operates in conceptual networks. This idea fits exactly the network models of the brain in neuroscience. The neuroscience approach to blending is implicated by the more general neural theory of metaphor in neurolinguistics. In such networks, conceptual blends play the central operative role, both in the sense of regular operations and as sources of novelty.
