ABSTRACT
In the history of relations between science and the world of affairs there is a relationship of some standing that might be called the scholarly consultation. A scientist is asked by a client to look into a problem and tell what ideas for solution are suggested by the knowledge, new or old, in his discipline. The scholarly consultation is a complex event. Museums and similar organizations spend much time and energy educating children in art appreciation, for to them the children represent the future audience. The picture of the Museum and its problem, pieced together with the help of theoretical principles, was presented to the client; the presentation was first done piecemeal in conversation, and then comprehensively in writing as part of the final report. A confrontation of this kind points up both the advantage and the futility of applied social theory.
