ABSTRACT
Thorstein Veblen brought to his study of the social and economic organization his own normative judgments concerning the worthwhile ends of life. The famous dichotomy between business and industry presented by Veblen in The Theory of Business Enterprise and his other works reappears, although in a slightly different guise, in The Higher Learning. Bernard Rosenberg thinks that, of all Veblen's works, The Higher Learning is pivotal for a proper understanding of his values. The Higher Learning, Rosenberg feels, is the "most factual" of Veblen's works. One of Veblen's central conceptions is the idea of technological value. In The Higher Learning the dichotomy is said to find expression in a similar control by businessmen over academicians. Veblen concludes that the pecuniary discipline and habitual outlook that render the businessman unfit for the "proper" management of industry likewise render him unfit for participation in the determination of the university's policies.
