ABSTRACT
The impenetration of the contemporary lifeworld by technology has evolved a certain style of ethics which, while not so far written into an explicit theory, has detectable characteristics. Technological ethics takes a wider view of human good than just what is pleasurable and, in classical terms, is eudaimonistic rather than hedonistic, but it is nonetheless devoted to the notion that the good life means feeling good and looking well. Self-empowerment and self-fulfillment are its keystones to a good life, and what elements constitute a good life is closely defined by technological options. The more forceful remnant elements of postmodern culture do provide such a basis, namely, revealed religion and modern science. The general culture of the postmodern world has become sexualized to the point where, finally, the ubiquity and destructiveness of pornography is being criticized not only by religious moralists but also by secular critics and, more significantly, by social science.
