ABSTRACT
Fragrances play a key role in defining how consumer products are perceived. They can be used to enhance the perception of functional attributes such as cleaning efficacy, disinfection, or mildness. They are used also to communicate product concepts such as fresh, natural, invigorating, or sophisticated. Fragrance can also have a functional role as a malodor-masking agent. In household cleaning products, fragrances provide the added benefit of room deodorization, while in cosmetic products, such as soaps and deodorants, 606they serve to mask body odor. Fragrances are often used to cover the base odors of other ingredients in consumer products.
