ABSTRACT
INTHElasttwentyyearsthebaseofoureconomyshiftedfrom manualtoknowledgework,andthecenterofgravityofoursocial expenditurefromgoodstoknowledge.Yetneitherproductivitynor profitabilityoftheAmericaneconomysofarshowtheimpact. Clearlywedonotasyetknowhowtoobtaineconomicperformance fromknowledge.Wealsodonotknowhowtosatisfytheknowledge workerandtoenablehimtogaintheachievementheneeds.Nordo weasyetfullyunderstandthesocialandpsychologicalneedsofthe knowledgeworker.
