ABSTRACT
Digital technologies that have led to global connectivity will enable unprecedented flexibility. Planning horizons within the airline industry need to be re-defined. The digital mind-set calls for the recognition of a number of fundamental changes. Platforms can produce the scalability needed for the "network reach" that is currently constrained by the existence of silos within companies throughout the airline industry. The financial community is clearly recognizing the value of platform-based businesses, given that capital is flowing toward those enterprises because of their demonstrated growth, global scalability, and huge addressable markets. The merging of augmented reality and digital technology can enhance the customer experience. The object of digital strategies is to make consumers' lives easier within the context of their own individual environments, as well as to find ways to stimulate prevailing customers and find new customers. Consider a digital strategy developed by Mercedes and administrated through Mercedes-provided IDs to enrich a customer's experience.
