ABSTRACT

In late 2016, the photo-sharing social media app Instagram introduced 'Stories', a function that enables users to post content with a twenty-four hour lifespan. The storyteller can add to their story during the day - structuring a chronological though fragmented snapshot of the day, and friends can view the story as many times as they like, but after twenty-four hours the story is automatically deleted. Over the past ten years, social media modes have offered a plethora of different formats for self-representation from MySpace to blogs, Facebook and Twitter, to Instagram and Snapchat, and it is argued that these representations and the texts they create should be considered a type of memoir for the digital age. Instagram is a premier image-sharing social media platform, but it is not the only popular app that allows users to share photographs. Snapchat began as an image messaging application with a difference.