ABSTRACT
The mere fact that Hitlerist "plebiscites" produce always the same result no longer excites anybody. There is, of course, no need to infer that Hitler or his manager, Goebbels, have studied this doctrine and have consciously applied it in order to attain their ends. Far from it. What has actually happened is that Hitler, an unsophisticated man, unburdened by the sociological and economic doctrines that oppress and complicate and confuse the thinking of most statesmen, has unconsciously, by intuition, applied to the management of crowds, to the political battle, the laws defined by Pavlov. The point of departure is the fact that all people have not the same reaction to attempts to impose on them by the force of suggestion. Hitler distinguishes between the functions of organization and propaganda: the first thing needed is to secure organizers who will carry on propaganda with which to attract the masses.
