ABSTRACT
This chapter considers a couple of easy and practical options available to writers in order to make their research more widely accessible. It focuses on a handful of very practical considerations that ethnographers might want to entertain whenever they attempt to popularize their work through writing-based communication channels. Many different kinds of magazines around the world generally publish good writing, dedicate a great deal of attention to human-interest content, and can reach wide audiences—ranging from a few thousands to millions. Popular magazines can constitute an appealing medium for ethnographic work. There are important differences between ethnographic magazine writing and the more traditional fare. Short informant quotes are necessary in magazine ethnographic writing. Whereas academic ethnographic writing generally ends by fizzling out with a litany of apologies for limitations, suggestions for future research, synopses and repetitions, magazine writing should end with a proper denouement. A denouement is a narrative resolution, a way of "untying" the narrative thread.
