ABSTRACT
This chapter describes the subjective nature of moral judgment. We encounter many moral failures around us, but they often leave us indifferent and lacking emotional involvement. Turned-off dyads are construed when an observer recognizes the moral failure without difficulty and yet it fails to arouse any emotional or motivational component in him or her. The chapter describes the conditions in which the moral judgment is charged with a motivational/emotional component. Through people’s attitudes to different animals (some fortunate to possess human characteristics), the like-me criterion is described as the decisive criterion in the process of reaching moral judgments.
