ABSTRACT

The number of projects that go nowhere are too numerous to count. To be blunt, 99% of our pitches of Sony Computer Science Lab (CSL) technology don’t result in any concrete collaboration. And 99% of the few collaborations that do happen don’t end up as products that reach the market. According to my score sheet, we are batting 0.001: Only one in 10,000 of the Technology Promotion Office’s (TPO’s) promotion pitches score a run for the CSL home team. So I have a rich and varied set of case studies on swing-and-miss projects.