ABSTRACT
This chapter reviews the literature on piracy, with emphasis on music piracy, in the context of the legal, fear, guilt, and moral appeals/strategies that were employed by the industry. It discusses consumer apathy and explores how this apathy can be understood in the emerging legal music streaming market. The chapter explores knowledge and perceptions about artist payment, justifications for consumer apathy, and the attitude-behaviour gap that exists between consumers' stated concerns and their actual behaviour as 'ethical' music consumers. It also discusses implications regarding the findings in the context of how the industry can address consumer apathy and issues around piracy and artist compensation from legal streaming. L. A. Mohr et al. define a socially responsible consumer as 'a person basing his or her acquisition, usage and disposition of products on a desire to minimize or eliminate any harmful effects and maximize the long-term beneficial impact on society'.
