ABSTRACT
Being able to tolerate discomfort is very important for coachees in many ways. They need to develop this tolerance in order to achieve their coaching objectives and/or goals and to maintain the gains they have made. As with the other non-extreme attitudes, rational emotive behavioural coaching (REBC) theory states that a discomfort tolerance attitude thrives when the person has developed a flexible attitude towards discomfort. For coachees to develop and maintain a discomfort tolerance attitude, they need to learn to keep their struggle with discomfort a tolerant one. The only way to internalise a discomfort tolerance attitude, as with flexible and non-awfulising attitudes, is for coachees to commit themselves to face discomfort while rehearsing this attitude in full form or in short form. In summary, the development of a discomfort tolerance attitude depends on action in the face of discomfort.
