ABSTRACT
This conclusion presents some closing thoughts on the concepts covered in the preceding chapters of this book. The book offers some impressions on the ways in which social media communication is transforming sensemaking around organization and identity. It describes the information available through this media, its persistence and its frenzied nature create a challenging landscape for communicators concerned with authenticity and organizational identity. The ability of organizations to do this in terms of imprinting an identity on sensemaking, on- and offline, contributes to the plausibility of its narrative. The ability to transcend or at least navigate interconnections between digital spaces and physical public spaces underlies the power of social media to activate elements of identity in both worlds. Along with an increased focus on organizational sensemaking, the communication as constitutive of organization (CCO) perspective is also gaining traction among public relations scholars as it allows for an integration around some key insights.
