ABSTRACT
This chapter draws on real examples from both research and industry to explore and understand how visualisation technology can itself provide a mechanism to build consensus, stimulate debate, provoke discussion and shine a light on key issues. In most cases people would begin by trying to sort the images on the basis of where they felt the photographs had been taken, for example images in a particular park, a particular street or a particular square. Laser scanning has developed into a standard tool for recording cultural heritage and is applicable to archaeological assignments in relation to heritage preservation, interpretation and presentation and to architectural heritage. One aspect of architectural visualisation which became prominent almost as soon as photorealistic digital modelling packages became available was the use of digital models within the marketing of new architecture, and within real estate markets.
