ABSTRACT

This chapter explores the under-explored terrain through a comparison of 'sensemaking' and 'sensegiving' perspectives on organizational storytelling. It considers that the antenarrative concept usefully directs one's attention to the contested sensemaking processes that circulate as organizational members attempt to come to terms with novel events. Sensegiving accounts of organizational storytelling generally concede that it can be a challenge to make sense for others through stories. Writing alone, Boje (2001) has subsequently developed a more challenging account of organizational storytelling which attempts to tease out the deeper implications of his 're-storying' endeavours. In an attempt to provide an alternative to the monologues of business endeavour, Boje introduces the concept of the 'antenarrative', which, he argues, resituates the concerns of the field of organizational storytelling – directing inquiry towards a concern with flux and emergence. This focus upon flow and fragmentation has a profound affect on Boje's antenarrative conceptualisation of stories.