ABSTRACT
Data management and analysis is advancing to enable organizations to convert their data sources into information and knowledge in order to understand the several kinds of social issues and achieve their objectives. The management of both public and private organizations has been one of the great challenges of the last decades. Data science is a concept used to describe the techniques for exploration and analysis of large volumes of data that reveal meaningful patterns and rules that could not be discovered by simple observation. According to data recollection and methodology, data analysis was made based on the classical statistical methods and clustering techniques. Organizations are facing an increased need to improve their operations, transparency and connection with its stakeholders where a new manner to deliver services and products has appeared. In this scenario, the rate of data collection is growing exponentially and translating this data into actionable knowledge is challenging in front of the social scenario and people behavior.
