ABSTRACT

The Production stage is the longest and most demanding part of the creative workflow. With a diligently developed vision to support you, you’ll be better prepared for it than most—but even so, it’s easy to get overwhelmed and confused by the mass of details you need to take care of and by the new ideas that keep popping up as you work. This is also the part in which you find yourself inevitably “on stage,” in front of your future audience—an open invitation for anxiety and fear of failure.