ABSTRACT

Consistently keeping your promises is about executional excellence. National Life Group is an organization built around keeping promises. Its core business is life insurance, but it also offers annuities, mutual funds, and other financial services. Keeping promises is crucial to National Life's purpose of giving customers peace of mind and is absolutely core to what the company does. Imagine an insurance company that had a record of fulfilling only 90 percent of its legitimate claims. National Life's commitment to keeping its promises goes far beyond paying off policies. It extends to their people, agents, customers, and community. National Life measures its executional success first through the eyes of its customers. Finding great purpose-driven leaders who can effectively drive execution at a high level is both an art and a science. The people-centric and communication skills needed to effectively create organizational change are vital.