ABSTRACT
What factors influence framing in news (framing in journalism; media framing; news framing; news frames; media frames; journalistic frames)? Framing in public relations/PR frames? Framing in advertising/frames in advertising? Framing in strategic communication/frames in strategic communication? Why do communicators use the frames that they do (selection, emphasis)? These questions were at the core of frame building research (aka media agenda setting; second-level agenda building). Communicators use frames either unconsciously or strategically (interests, goals, tactics). There are two lines of research, one attempting to link the prevalence of news sources in a story to news frames; the other contrasting news frames to frames conveyed by actors external to the media. The latter are known as advocacy frames (aka strategic frames, actor frames, strategic framing).
