ABSTRACT
Creative people are thought to be naturally driven by creative pursuits; however, their motivation often falters, resulting in low productivity, a lack of creative fulfillment, and a disrupted sense of creative identity. This chapter explains how low motivation compromises creators’ psychological well-being. It discusses diminished perception of reward, priority clashes, and shifts from intrinsic to extrinsic motivation as some of the reasons behind a drop in creative drive. The role of intrinsic and extrinsic rewards in sustaining the commitment to keep creating is investigated. This chapter concludes by suggesting ways for clinicians to help clients enhance the perception that creative tasks are rewarding, such as identifying positive outcomes and creating motivation mantras.
