ABSTRACT
This chapter focuses on Africa losing cultural ground in the global space even though aware of some gains from globalization. Cultural beliefs present standards of behavior that are internalized over time, and cultural traditions offer a soothing sense of safety. The nationalism preceding political independence in Africa carried along cultural pride. The chapter aims to assess the benefits and losses of globalization to African culture. It intends to dwell more on losing cultural ground in a system in which Africa was supposed to sell as they buy; a system touted as a two-way traffic between the developed and the developing countries, but which has failed woefully in that aspect. The chapter discusses an aspect of globalization that is also so worrisome – sharpening African appetites for foreign products in an unprecedented consumerism. It looks at African music and how it is faring in the face of globalization.
