ABSTRACT
Strategy is the process by which an enterprise examines its external and internal environments and makes choices that maximise its purpose, whether that is measured through profits or some other good, e.g. impact on society. Typically it involves some formal analysis, although some businesses develop strategy more intuitively, perhaps by experimentation in their marketplace. The word improvisation is derived from lila, a Sanskrit word for divine play, which conveys the meaning of improvisation in terms of the creation of newness in the moment. Another way to think about improvisation is the French word bricolage, which means making do with the material at hand, perhaps like the notion of resource-based strategy and thoughts to come on the power of constraints in business. Improvisation in music has been recognised ever since Mozart, Beethoven and Chopin's activities showed that improvisation was viewed as an acceptable alternative to the performance of compositions from notation.
