ABSTRACT
I first conceived of the idea of a Brain Based Enterprise (BBE) in the shower while writing the book Leading Innovation, Creativity and Enterprise. To be completely correct I was in the shower thinking about the book rather than actually working on my laptop. Perhaps this will be possible in the future to capture those creative moments! Anyway a pithy definition helps begin our exploration of the BBE:
A Brain Based Enterprise (BBE) is an enterprise that encourages people to bring their heads, hearts and souls to work.
