ABSTRACT
The images and captions reinforce Muslim sensory data–bodies, spaces and objects–as non-normative, exotic and always framed by the white gaze. But it is the racialization of a store dummy sporting a beard, turban and thobe that so starkly foregrounds how even a raceless mannequin is infused with the capacity to affect as racially transgressive, as Islamification, ghettoization, segregation, cultural difference and misogyny. Beneath the 'crude' 'Islamified' ornaments, is a mannequin 'of Caucasian appearance'. Blue eyed and blonde haired, the mannequin's true and proper essence is white. Essed has shown how 'the term individual racism is a contradiction' as 'racism is by definition the expression or activation of group power'. For theorists of everyday multiculturalism, the 'individual' and the 'institutional', or the micro and the macro, do not represent binary opposites. The chapter also presents an overview of the key concepts discussed in this book.
