ABSTRACT
This chapter explores the relationship between artistic and commercial valuation, connected to the complicated relationship between art and money, on the pages of our quality newspapers. The discourse on the commercialization of culture has particularly been concerned with whether the influences and demands from the commercial funding typical of popular culture would become more prominent in the highbrow arts. From the perspective of cultural legitimacy, the greatest threat set forward by the commercialization of cultural journalism is tied to the possible changes in aesthetic legitimation and artistic consecration, which in newspapers typically happens through reviewing. Cultural journalism occupies a special structural position within journalism, oscillating between the art field and the field of 'hard' journalism, resulting in a situation in which cultural journalists are 'doubly dominated'. On a larger scale, commercialization is essentially part of the general heterogenization or 'opening' of legitimate culture.
