ABSTRACT
This article presents results from an on-going research that concentrates on the issues of marginality as seen on society and territory transformations due to processes connected with economic opening, accelerated technical advances, internal decentralisation policies, and the consolidation of country blocks. Although we dealt with problems at the national level, the stress was placed on the regional and local scale. Thus Mendoza was studied as to the tendencies of foreign trade first, and then in what concerns the motivations and attitudes of agro-industrial enterprises, the necessary agents of an activity change. We also looked into the lack of complementation between external dynamics and territorial values. These values led us to the endogenous development, an attitude that favours local growth of culture and environment.
