ABSTRACT
At a very young age children usually do not have any particular selfish desires or wishes about what they wear, how they look, where they go, or what they do. This chapter talks about very young children; say in the two to six-year age group. This is the so-called Age of Innocence. Parents try to define their children through the clothing they buy. The trend towards an obsession with designer labels is evidenced by the existence of chains of stores that cater exclusively to the high-end, children's market. Grown-ups define themselves through the things they buy. Retailers of children's entertainment should be primarily aware that parents are not buying entertainment. Rather, from their point of view, they are buying life-defining experiences that will influence their children's very development. A big area of interest among the young parenting generation is found in the business of decorating children's rooms.
