ABSTRACT
At different stages of life, different things will be important to different shoppers. Each group has its own identity, ideas and desires, and these are unique to each generation. They will reflect not only the wants and needs of a generation but also the 'times' in which it lives. At the same time, the lifestyle of any particular group also plays a significant role in shopping behavior. The busy demographic is the most important one when it comes to shopping. Many writers suggest that it is the baby boomers that are the dominant demographic shopping group. The busy demographic has several factors in its favor as the most important shopping group. The busy demographic is fraught with difficulties. One central problem is that they have conflicting desires about what they want to buy. For the busy demographic, with the huge diversity of household products they need to buy, big box stores represent a new form of convenience.
