ABSTRACT
In self-employment there are no guarantees, and yes, there are many obstacles to overcome. According to Steven Strauss, senior business columnist, many entrepreneurs start their business adventure dreaming of riches and freedom. Considering the pros and cons of venture is not enough and then making the decision to leave the job and start a business is monumental. However, the overarching goal of a startup should be to gain the critical market share that will allow the company to reach the breakeven point. Self-starters may have a multitude of ideas but need to research the opportunity. The chapter highlights factors in the environment that may provide ideas for a business opportunity. It provides some additional information and tips that relate specifically to "angel investors." Angels usually invest in early-stage ventures where the founding team has exhausted their personal savings and sources of funding from family and friends.
