ABSTRACT

This chapter explores the growth cluster of media in Munich and focuses on the intersections of both sectors and on spatial-economic aspects of the growth processes. It provides an overview of the development and structure of the Munich economy. More specific attention is paid to the subsectors that can be discerned in the media sector: printing/publishing and the audiovisual sector. The chapter also focus on the formation of networks and the role of public policy and describes the information and telecommunications sector. It describes the new combinations that emerge at the crossings of media and information and telecommunications industries and describes the role of public policy in the emergence of new combinations. The technological sophistication of the cluster is high, due to the world-class firms and high-grade universities in the fields of information and communication technologies and new media. This gives Munich a lead over other media cities, in the promising new combinations of 'traditional' media and telecommunication technology.