ABSTRACT
Persuasively speaking, "the complex of data was highly suggestive of how the presidents used public speaking to advance their public goals". The textual perspective, accounting for features such as word order, evaluation, ideology in text, rhetorical structures, figures and arguments/argumentative lines, corresponds to the very 'in the text' analysis. Focusing on political discourse means observing an important source of evidence of how persuasion works. The performative power of language onto discourse – the performative power of discourse – is stretched into self-propulsion with an eye toward future forging. The performative power of language thus presides over the performative power of discourse. Focusing on political discourse means observing an important source of evidence of how persuasion works. The framework has different levels according to the degree of delicacy and the scope taken as a point of reference: it allows to shift from macro- to microtext analysis.
