ABSTRACT
Media transparency exists when a public relations practitioner presents an information subsidy to a news medium, which may or may not disseminate this media release based solely on its newsworthiness, not because of monetary or other hidden influences (Kruckeberg, 1995). Throughout the world, news media and their representatives constantly experience pressures from public relations practitioners as well as from advertisers, information sources, publishers, and other influential groups (Kruckeberg & Tsetsura, 2003).
