ABSTRACT
This chapter presents an overview of the gentrification debate and the lack of research within it concerning the role of media and communication. It theoretically assesses the relationship between mediatization, gentrification and elective belonging. The latter concept was introduced by Savage et al. inspired by Bourdieu's sociological work, and refers to the socially structured logic according to which relatively well-off people find and create home-places that "fit their tastes". The chapter argues that elective belonging in the current context can be understood as the particular structure of feeling, an articulation of mobile lives, that characterizes the settlement processes of mobile middle-class groups. It describes the emotional textures that underpin both urban and provincial gentrification processes and is here applied as the analytical tool through which we can gain an experiential view of the relationship between mediatization and gentrification.
