ABSTRACT

The tourism industry is a major part of the Greek economy, with a share of General Government Deficit that exceeds 7", while it employs 8-10" of the total Greek labour force. The tourism industry is a widespread complex network of businesses engaged in providing the tourist product. The major developments in the Greek tourism industry took place after 1950. The climate and morphology of Greece are its main basic factor advantages for the tourism industry. The Hotel Chamber of Greece, and its localised chambers for every major tourism destination, have contributed to an integrated private and public approach on tourism issues. Greek demand for tourist products is similar in many ways to demand from foreign customers. The highly competitive Greek cluster of Food/Beverages has been a major supplier of various parts of the tourism industry. The shipping industry has also been important for the development of the Greek tourism industry.