ABSTRACT
The men's outerwear industry is part of the Textiles/Apparel cluster, one of the two largest Greek clusters. The men's outerwear industry has followed a path similar to that of the other Greek textiles and apparel industries. The appearance of an organised men's outerwear industry in Greece coincides with the end of the Civil War, in 1949. Very little research and development is being carried out in the Greek men's outerwear industry and by a very small number of relatively dynamic firms. The production and export decreases were due to the fact that the Greek industry targeted new export markets to a smaller extent than was required as a response to its shrinking share of the slightly decreasing Greek demand. The rapid and substantial decline in competitiveness of the Greek men's outerwear industry is related to a decreasing competitive advantage derived from the diamond determinants. Government and chance have affected the industry in a disadvantageous way since the mid-1980s.
